The start of the New Year is the perfect time to check the health of your brand, and set your organisation up for success.
A good brand requires a strong visual identity (logo, colour palette, graphics) and consistent key messages and written voice, aligned with your mission and business goals. Your organisation’s workspace, people and customer service also form part of your brand.
Is your brand relevant, engaging and consistent? Has your business changed focus, expanded or moved? Have there been changes in your target market that affect how your products/services are perceived or used? Are there inconsistencies in your marketing and communication materials (digital and print)? If you answered ‘yes’ to any of these questions, it’s time to review and realign your brand.
Your brand is a valuable asset, and it must be carefully crafted and evolved to ensure it effectively represents your organisation, and resonates with your intended target public. A healthy brand is essential to ensure your organisation flourishes.