The start of the New Year is the perfect time to check the
health of your brand, and set your organisation up for success.
A good brand requires a strong visual identity (logo, colour
palette, graphics) and consistent key messages and written voice, aligned with
your mission and business goals. Your organisation’s workspace, people and customer
service also form part of your brand.
Is your brand relevant, engaging and consistent? Has your
business changed focus, expanded or moved? Have there been changes in your
target market that affect how your products/services are perceived or used? Are
there inconsistencies in your marketing and communication materials (digital
and print)? If you answered ‘yes’ to any of these questions, it’s time to
review and realign your brand.
Your brand is a valuable asset, and it must be carefully
crafted and evolved to ensure it effectively represents your organisation, and
resonates with your intended target public. A healthy brand is essential to ensure
your organisation flourishes.
