09 May 2017

Visual identity for the IEA Solar Heating and Cooling Programme

The Executive Committee of the International Energy Agency Solar Heating and Cooling Programme is aware that brand identity is a valuable asset, and visual consistency is an essential part of good communication strategy. With the Programme’s work achieved through the collaborative efforts of multiple members across multiple countries, this is a challenge.

The IEA SHC Programme recently engaged me to improve their visual identity and its uniform application. I created a visual identity for them based around their existing logo, and encompassing colour palette, design elements and fonts. To help improve consistency, I documented the visual identity in an official style guide, and developed Word and PowerPoint templates for reports, presentations, stationery and promotional materials.

The Programme will roll out their strengthened brand identity as they continue their global promotion of the use of solar thermal energy.

To find out how I can help to energise your brand visit http://mayburyink.com.au

To find out more about the great work of the IEA SHC Programme visit https://www.iea-shc.org/

02 May 2017

Quality profile photos enhance your personal brand

I have posted about this before. It’s a bit of a bugbear for me! But in today’s business environment, it’s important to manage how you appear to the world.

Quality profile photos are an important part of your personal brand. Your headshot should reflect your professionalism and personality. A cropped group shot won’t cut it. Nor will a poorly-lit pic with flash-induced red eyes. Likewise you don’t necessarily need high-end glamour shots, unless that’s part of the brand you aim to create.

Your profile pics, like all aspects of your personal brand, should be authentic. Photos need to be current and actually resemble you. On one of your best days of course!

If your profile photo is poor quality, isn’t current, or doesn’t fit with your personal brand, I encourage you to invest in pics from a professional. From someone like me! I offer business portrait packages from $120. Details are on my website.