The Executive Committee of the International Energy Agency Solar Heating and Cooling Programme is aware that brand identity is a valuable asset, and visual consistency is an essential part of good communication strategy. With the Programme’s work achieved through the collaborative efforts of multiple members across multiple countries, this is a challenge.
The IEA SHC Programme recently engaged me to improve their visual identity and its uniform application. I created a visual identity for them based around their existing logo, and encompassing colour palette, design elements and fonts. To help improve consistency, I documented the visual identity in an official style guide, and developed Word and PowerPoint templates for reports, presentations, stationery and promotional materials.
The Programme will roll out their strengthened brand identity as they continue their global promotion of the use of solar thermal energy.
To find out how I can help to energise your brand visit http://mayburyink.com.au
To find out more about the great work of the IEA SHC Programme visit https://www.iea-shc.org/