A brand is a valuable asset. It must be carefully crafted to appropriately represent a business and to resonate with the right people.
At the heart of branding is an identifiable logo, combined with a strong visual identity. The visual elements need to be aligned with business vision and values, brand personality and voice, products and services, and customer experience and expectations.
Authenticity, clarity and consistency across a brand are critical.
Is your business brand consistent? Is your brand correctly aligned? If not, it might be time to invest in reviewing it.